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    The Pastor, The Brand Ambassador

    by Naasei Boadi October 12, 2024
    by Naasei Boadi October 12, 2024

    A pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    A Socially Responsible Brand Will Stand Out in Today’s Market

    by Naasei Boadi October 11, 2024
    by Naasei Boadi October 11, 2024

    In today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    Brand Building Lessons from the English Premier League

    by Naasei Boadi October 10, 2024
    by Naasei Boadi October 10, 2024

    The English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…

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  • Business GrowthDigital MarketingMarketingSocial Media

    Communities Build Brands

    by Naasei Boadi October 8, 2024
    by Naasei Boadi October 8, 2024

    In today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…

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  • Business GrowthCommunicationDigital MarketingMarketingSocial Media

    Social Media is Pay-to-Play

    by Naasei Boadi September 29, 2024
    by Naasei Boadi September 29, 2024

    In today’s digital landscape, social media has become a pivotal platform for connection, branding, and influence. But let’s be honest: it’s no longer just about organic reach or viral posts.…

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  • Business GrowthCommunicationDigital MarketingMarketing

    People, Process, and Technology: The Growth Trinity

    by Naasei Boadi August 19, 2024
    by Naasei Boadi August 19, 2024

    In the dynamic landscape of modern business, growth is not merely a goal; it’s a necessity for survival. To achieve sustained growth, organizations must master the intricate balance of three…

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  • Digital MarketingMarketingSocial Media

    Marketing is Not a Battle, It’s a Show of Generosity

    by Naasei Boadi March 30, 2024
    by Naasei Boadi March 30, 2024

    In the realm of business and commerce, the concept of marketing has often been associated with fierce competition, strategic manoeuvres, and a constant battle for consumer attention. The first time…

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  • CommunicationDigital MarketingMarketingSocial ListeningSocial Media

    Social Listening as a Catalyst for Growth

    by Naasei Boadi February 6, 2024
    by Naasei Boadi February 6, 2024

    Today, Social Listening is a critical aspect of business processes for growth. In an era dominated by social media and digital connectivity, the ability to listen, understand, and respond to…

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  • CommunicationDigital MarketingMarketingSocial Media

    How to Create a Brand Strategy [Proven 14-Step Framework]

    by Naasei Boadi January 4, 2024
    by Naasei Boadi January 4, 2024

    In 2024, don’t fly blind. If you want to build your brand, start with an effective strategy. Here is a helpful guide from this video: How To Create A Brand…

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  • CommunicationDigital MarketingMarketingSocial Media

    Looking Back to Look Ahead

    by Naasei Boadi November 28, 2023
    by Naasei Boadi November 28, 2023

    LOOKING BACK TO LOOK AHEAD It’s that time of the year when we have to plan for the new year. This is can be a very tedious exercise. But this…

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Recent Posts

  • Bridging the Gap Between Internal and External Communication

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