A pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
Communication
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CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…
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Business GrowthCommunicationDigital MarketingMarketingSocial Listening
Corporate Branding: Lessons from the Church
by Naasei Boadiby Naasei BoadiCorporate branding is more than just a logo or a tagline—it’s about cultivating trust, loyalty, and values that resonate deeply with your audience. One of the best examples of this…
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CommunicationDigital MarketingSocial ListeningSocial Media
10 Reasons Why Your Company Needs a Social Media Policy
by Naasei Boadiby Naasei BoadiToday, social media is a powerful tool for companies. However, without proper guidelines, it can also pose significant risks. One area of risk is how employees use social media. Here…
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CommunicationMarketing
The 3Ms of Political Campaigning: Mobilization, Messaging, and Money
by Naasei Boadiby Naasei BoadiPolitical campaigns are complex, but they can often be distilled down to three critical pillars: Mobilization, Messaging, and Money. These 3Ms are the lifeblood of any successful campaign, shaping the…
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CommunicationSocial ListeningSocial Media
The Role of Social Listening in Political Campaigning
by Naasei Boadiby Naasei BoadiIn the world of political campaigns, where every vote counts and public perception can shift with the click of a button, the importance of social listening has become undeniable. With…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Content is King – But Why?
by Naasei Boadiby Naasei BoadiIn today’s digital age, the phrase “Content is King” has never been more relevant. High-quality content is the currency that drives success. 1. Content builds trust: People engage with brands and…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Social Media is Pay-to-Play
by Naasei Boadiby Naasei BoadiIn today’s digital landscape, social media has become a pivotal platform for connection, branding, and influence. But let’s be honest: it’s no longer just about organic reach or viral posts.…
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Business GrowthCommunicationDigital MarketingMarketing
People, Process, and Technology: The Growth Trinity
by Naasei Boadiby Naasei BoadiIn the dynamic landscape of modern business, growth is not merely a goal; it’s a necessity for survival. To achieve sustained growth, organizations must master the intricate balance of three…