In April 2020, at the height of the COVID-19 pandemic, businesses across the globe were facing unprecedented challenges. Lockdowns, curfews, and social distancing disrupted not just supply chains, but the…
Leadership
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
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CommunicationDigital MarketingDigital TransformationLeadershipSocial ListeningSocial Media
What COVID Taught Us About Church
by Naasei Boadiby Naasei BoadiOn 4th March 2020, I received a phone call that I will never forget. It was my birthday, and naturally, I thought this call would be a warm prayer or…
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingSocial Media
Bridging the Gap Between Internal and External Communication
by Naasei Boadiby Naasei BoadiIn an era where corporate reputation can be shaped in real time, communication has become a strategic function. Yet, one common challenge many organisations face is misalignment between internal and…
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingSocial Media
The Sacred Art of Hymn Writing: Lessons for Copywriting in Social Media Marketing
by Naasei Boadiby Naasei BoadiIn the world of digital marketing, content may be king, but copywriting is the voice of the crown. Particularly on social media, where attention spans are fleeting and competition for…
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingSocial Media
Using Technology to Enhance Customer Experience
by Naasei Boadiby Naasei BoadiWith over 70% internet penetration in Ghana, digital interactions have become a crucial part of the customer journey. From discovering and researching brands to making purchases and seeking support, customers…
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingPeople DevelopmentSocial Media
Personal Branding: Why It Matters in the Digital Era
by Naasei Boadiby Naasei BoadiOne of the most frequently discussed topics today is personal branding. In an era of high online penetration, your online presence and reputation are more critical than ever. Whether you…
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Business GrowthCommunicationDEIDigital MarketingDigital TransformationInclusionLeadershipMarketingPeople DevelopmentSocial Media
How to Foster a Culture of Collaboration and Innovation in Your Organisation
by Naasei Boadiby Naasei BoadiA successful business is anchored on the pillars of collaboration and innovation. In today’s fast-changing business environment, organizations that foster a culture of teamwork and creativity are more likely to…
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Digital MarketingDigital TransformationLeadershipMarketingPeople Development
The Importance of Cybersecurity in Digital Marketing
by Naasei Boadiby Naasei BoadiThis week, reports surfaced about the hacking of the Twitter (now X) account of President John Dramani Mahama, sparking conversations about cybersecurity in the digital age. As businesses, brands, and…
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CommunicationDigital MarketingDigital TransformationLeadershipSocial ListeningSocial Media
The Changing Role of Pastors and Church Leaders: From Small Community Churches to Mega Churches
by Naasei Boadiby Naasei BoadiLast week, I was invited to facilitate a leadership training session for the pastors, shepherds and leaders of a mega church in Accra. It was a great opportunity to reflect…
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Digital TransformationLeadershipPeople Development
The Importance of Continuous Learning in Today’s Workforce
by Naasei Boadiby Naasei BoadiAs a training and people development consultant, I have come to believe that the modern workforce is evolving faster than ever, driven by technological advancements, changing market demands, and emerging…