Customer loyalty is crucial for the long-term success of small and medium-sized enterprises (SMEs) in Ghana. Loyal customers not only make repeat purchases but also act as brand advocates, helping…
Marketing
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Essential Marketing Tools for SMEs in Ghana
by Naasei Boadiby Naasei BoadiOne of the things I love doing is helping SMEs to embrace technology for growth. Small and medium-sized enterprises (SMEs) in Ghana must leverage digital marketing tools to stay competitive,…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Customer Acquisition Lessons from Evangelism
by Naasei Boadiby Naasei BoadiCustomer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Power of Influencer Marketing for Local Brands
by Naasei Boadiby Naasei BoadiInfluencer marketing has emerged as a game-changer for local brands looking to expand their reach, build trust, and drive sales. With the rise of social media, local businesses can now…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Email Marketing Best Practices for SMEs
by Naasei Boadiby Naasei BoadiEmail marketing is one of the most cost-effective and powerful tools for small and medium-sized enterprises (SMEs) to build relationships with customers, increase brand awareness, and drive sales. However, to…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Importance of Local SEO for SMEs
by Naasei Boadiby Naasei BoadiIn today’s digital landscape, small and medium-sized enterprises (SMEs) must optimize their online presence to attract and retain customers. One of the most effective strategies to achieve this is Local…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Practical Tips for Managing Cookieless Targeting Challenges in Marketing
by Naasei Boadiby Naasei BoadiThe shift towards a cookieless digital ecosystem has significantly altered the way marketers track, target, and engage audiences. With increased privacy regulations and the deprecation of third-party cookies, businesses must…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Mind the Cameras: In a Digital Age, Think Before You Act
by Naasei Boadiby Naasei BoadiWe live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Be Authentic in Your Marketing and Communication; Use Automation Tactically
by Naasei Boadiby Naasei BoadiThe rapid evolution of artificial intelligence and automation tools has revolutionized marketing and communication. As we step into 2025, brands face a paradox: How do you leverage automation to scale…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Messy Middle is Messier Than Ever in the Customer Journey
by Naasei Boadiby Naasei BoadiThe customer journey has never been a straight path, but today, it’s more complex and chaotic than ever. With an abundance of choices, endless digital touchpoints, and shifting consumer behaviors,…