Customer loyalty is crucial for the long-term success of small and medium-sized enterprises (SMEs) in Ghana. Loyal customers not only make repeat purchases but also act as brand advocates, helping…
Social Listening
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Essential Marketing Tools for SMEs in Ghana
by Naasei Boadiby Naasei BoadiOne of the things I love doing is helping SMEs to embrace technology for growth. Small and medium-sized enterprises (SMEs) in Ghana must leverage digital marketing tools to stay competitive,…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Mind the Cameras: In a Digital Age, Think Before You Act
by Naasei Boadiby Naasei BoadiWe live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
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CommunicationElectionLeadershipSocial ListeningSocial Media
Beyond Information: How Can Politicians Harness Social Media for Genuine Public Engagement?
by Naasei Boadiby Naasei BoadiSocial media has revolutionized how politicians interact with the public. Platforms like Twitter, Facebook, Instagram, and LinkedIn have become integral tools for sharing updates, disseminating information, and amplifying political messages.…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Build a Community, Not a Page: Why Connection Will Define Your Success in 2025
by Naasei Boadiby Naasei BoadiAs we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Exploring Social Media Trends: Communities and Employee-Generated Content
by Naasei Boadiby Naasei BoadiIn 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Amplifying Growth: Leveraging Social Listening with MTN Ghana
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Empowering Digital Excellence: A 2024 Highlight with Innova DDB
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
A Concert is an Experience, Not an Event: Leveraging Social Media to Amplify the Magic
by Naasei Boadiby Naasei BoadiWhen people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Incorporate Sustainability Messaging in Your Digital Marketing Strategy for 2025
by Naasei Boadiby Naasei BoadiIn an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…