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    People Won’t Go Along with You If They Can’t Get Along with You: Leadership and Workplace Success

    by Naasei Boadi March 1, 2025
    by Naasei Boadi March 1, 2025

    As a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    The Intersection of Marketing and Technology in Africa: What’s Next?

    by Naasei Boadi February 28, 2025
    by Naasei Boadi February 28, 2025

    Introduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    Building a Growth Mindset Within Your Organization

    by Naasei Boadi February 27, 2025
    by Naasei Boadi February 27, 2025

    At Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    10 marketing tips inspired by the success of Nike’s “Just Do It” campaign

    by Naasei Boadi January 25, 2025
    by Naasei Boadi January 25, 2025

    1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media

    Build a Community, Not a Page: Why Connection Will Define Your Success in 2025

    by Naasei Boadi January 1, 2025
    by Naasei Boadi January 1, 2025

    As we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media

    Exploring Social Media Trends: Communities and Employee-Generated Content

    by Naasei Boadi December 30, 2024
    by Naasei Boadi December 30, 2024

    In 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media

    Amplifying Growth: Leveraging Social Listening with MTN Ghana

    by Naasei Boadi December 27, 2024
    by Naasei Boadi December 27, 2024

    As 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media

    Empowering Digital Excellence: A 2024 Highlight with Innova DDB

    by Naasei Boadi December 26, 2024
    by Naasei Boadi December 26, 2024

    As 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology

    by Naasei Boadi December 25, 2024
    by Naasei Boadi December 25, 2024

    As 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media

    Incorporate Sustainability Messaging in Your Digital Marketing Strategy for 2025

    by Naasei Boadi December 18, 2024
    by Naasei Boadi December 18, 2024

    In an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…

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  • Bridging the Gap Between Internal and External Communication

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