In 2024, don’t fly blind. If you want to build your brand, start with an effective strategy. Here is a helpful guide from this video:
How To Create A Brand Strategy [Proven 14-Step Framework]
How to Create a Brand Strategy [Proven 14-Step Framework]
1) Develop your Internal Brand
2) Define your Target Audience
3) Map your Market Landscape
4) Uncover your Market Position
5) Shape your Brand Personality
6) Identify Tone of Voice
7) Develop your Messaging Strategy
8) Craft your Brand Story
9) Develop your Name and Tagline
10) Design your Brand Identity
11) Craft your Brand Collateral
12) Devise your Brand Awareness Strategy
13) Launch your Brand
14) Analyse, Optimize and Evolve
It’s not too late, allocate some time and sit down with your team to go through this critical exercise. If you need help, please reach out to your agency, consultant etc. or email us enablegrowthafrica@gmail.com for free consultation.