In the realm of business and commerce, the concept of marketing has often been associated with fierce competition, strategic manoeuvres, and a constant battle for consumer attention. The first time…
Naasei Boadi
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
Social Listening as a Catalyst for Growth
by Naasei Boadiby Naasei BoadiToday, Social Listening is a critical aspect of business processes for growth. In an era dominated by social media and digital connectivity, the ability to listen, understand, and respond to…
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CommunicationDigital MarketingMarketingSocial Media
How to Create a Brand Strategy [Proven 14-Step Framework]
by Naasei Boadiby Naasei BoadiIn 2024, don’t fly blind. If you want to build your brand, start with an effective strategy. Here is a helpful guide from this video: How To Create A Brand…
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CommunicationDigital MarketingMarketingSocial Media
Looking Back to Look Ahead
by Naasei Boadiby Naasei BoadiLOOKING BACK TO LOOK AHEAD It’s that time of the year when we have to plan for the new year. This is can be a very tedious exercise. But this…
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CommunicationDigital MarketingMarketingSocial Media
How will #Threads Impact Businesses?
by Naasei Boadiby Naasei BoadiTOO EARLY TO TELL… Since the launch of #Threads by #Meta yesterday, 06 July 2023, a number of journalists and clients have reached out to me to discuss the impact…
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Over the past twelve months, the world’s digital behaviours have shown some of the most profound changes we’ve seen in years, even compared with “the pandemic years”. The latest research…
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Even if you’re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you’ve stumbled across a blog when you’ve searched “healthy…