One of the key challenges many brands face today is maintaining a consistent brand voice across multiple channels. In an era where customers interact with brands through websites, social media,…
In today’s digital era, data analytics is the backbone of marketing success. Businesses no longer rely on guesswork; instead, they leverage data-driven insights to understand customer behavior, optimize campaigns, and…
Growth and change are two constants in the world of business. While they are necessary for progress, they often come with challenges that can be painful. However, businesses that recognize…
Ghana is experiencing rapid digital transformation, fueled by increasing internet penetration, widespread smartphone adoption, and the growth of mobile money. According to DataReportal, as of 2025, over 24 million Ghanaians—almost…
I started my marketing career in 2000. Back then, automation was a little-known concept, and most marketing activities were manually executed. Today, the landscape has changed dramatically. Automation plays a…
Introduction How well do you know your customers? Do you know their pain points? Are your products and services the solutions to their needs? In today’s competitive business landscape, brands…
Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
In January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
Over the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…
Since 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…