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Technology

  • Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media

    How to Build a Customer-Centric Marketing Strategy

    by Naasei Boadi March 3, 2025
    by Naasei Boadi March 3, 2025

    Introduction How well do you know your customers? Do you know their pain points? Are your products and services the solutions to their needs? In today’s competitive business landscape, brands…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    People Won’t Go Along with You If They Can’t Get Along with You: Leadership and Workplace Success

    by Naasei Boadi March 1, 2025
    by Naasei Boadi March 1, 2025

    As a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    The Intersection of Marketing and Technology in Africa: What’s Next?

    by Naasei Boadi February 28, 2025
    by Naasei Boadi February 28, 2025

    Introduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    Building a Growth Mindset Within Your Organization

    by Naasei Boadi February 27, 2025
    by Naasei Boadi February 27, 2025

    At Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…

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  • Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media

    How AI is Transforming Marketing and Communication: Key Lessons for Leveraging AI

    by Naasei Boadi February 26, 2025
    by Naasei Boadi February 26, 2025

    Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…

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  • Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media

    Celebrating Micro Conversions: The Power of Small Wins in Driving Big Results

    by Naasei Boadi February 25, 2025
    by Naasei Boadi February 25, 2025

    In January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…

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  • Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media

    The Power of Passion: How It Fuels Loyalty, Commitment, and Brand Hype

    by Naasei Boadi February 21, 2025
    by Naasei Boadi February 21, 2025

    Over the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…

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  • Business GrowthCommunicationLeadership

    Without Reporting, Your Team Is in the Dark About Their Successes and Failures

    by Naasei Boadi February 20, 2025
    by Naasei Boadi February 20, 2025

    Imagine driving at night without headlights—dangerous, right? Now think about leading a team without clear performance reporting. It’s the same concept. Without regular reporting, your team is essentially navigating blind,…

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  • Business GrowthCommunicationEquityInclusionLeadership

    Lead with Love: The Secret to Unlocking Your Team’s Full Potential

    by Naasei Boadi February 19, 2025
    by Naasei Boadi February 19, 2025

    As a people development consultant, I have seen firsthand how employees sometimes struggle to perform—even when they have the best resources, skills, and knowledge at their disposal. The truth is,…

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  • Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media

    The Role of Community Engagement in Marketing for SMEs

    by Naasei Boadi February 18, 2025
    by Naasei Boadi February 18, 2025

    Since 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…

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  • Bridging the Gap Between Internal and External Communication

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