In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
Strategy
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
People Won’t Go Along with You If They Can’t Get Along with You: Leadership and Workplace Success
by Naasei Boadiby Naasei BoadiAs a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
The Intersection of Marketing and Technology in Africa: What’s Next?
by Naasei Boadiby Naasei BoadiIntroduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Building a Growth Mindset Within Your Organization
by Naasei Boadiby Naasei BoadiAt Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…
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Business GrowthDigital MarketingDigital TransformationMarketing
2025: The Year to Master Measurement in Marketing
by Naasei Boadiby Naasei BoadiAs we step into 2025, the marketing landscape is evolving faster than ever. With businesses striving to maximize ROI, personalize experiences, and prove the value of every dollar spent, the…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Amplifying Growth: Leveraging Social Listening with MTN Ghana
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Empowering Digital Excellence: A 2024 Highlight with Innova DDB
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology
by Naasei Boadiby Naasei BoadiAs 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…
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Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
How to Review Your Corporate Annual Digital Marketing Performance
by Naasei Boadiby Naasei BoadiAs the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…
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Business GrowthDigital MarketingDigital TransformationMarketing
You Can’t Improve What You Don’t Measure: The Key to Continuous Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, progress isn’t just desired—it’s required. Whether in business, personal development, or societal impact, improvement has become the hallmark of success. Yet, one critical truth often determines…