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Strategy

  • CommunicationDigital MarketingMarketingSocial ListeningSocial Media

    How Social Listening Can Improve Customer Relationships: Lessons from Ghana and Beyond

    by Naasei Boadi March 11, 2025
    by Naasei Boadi March 11, 2025

    In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    People Won’t Go Along with You If They Can’t Get Along with You: Leadership and Workplace Success

    by Naasei Boadi March 1, 2025
    by Naasei Boadi March 1, 2025

    As a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    The Intersection of Marketing and Technology in Africa: What’s Next?

    by Naasei Boadi February 28, 2025
    by Naasei Boadi February 28, 2025

    Introduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    Building a Growth Mindset Within Your Organization

    by Naasei Boadi February 27, 2025
    by Naasei Boadi February 27, 2025

    At Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…

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  • Business GrowthDigital MarketingDigital TransformationMarketing

    2025: The Year to Master Measurement in Marketing

    by Naasei Boadi January 10, 2025
    by Naasei Boadi January 10, 2025

    As we step into 2025, the marketing landscape is evolving faster than ever. With businesses striving to maximize ROI, personalize experiences, and prove the value of every dollar spent, the…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media

    Amplifying Growth: Leveraging Social Listening with MTN Ghana

    by Naasei Boadi December 27, 2024
    by Naasei Boadi December 27, 2024

    As 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media

    Empowering Digital Excellence: A 2024 Highlight with Innova DDB

    by Naasei Boadi December 26, 2024
    by Naasei Boadi December 26, 2024

    As 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing

    Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology

    by Naasei Boadi December 25, 2024
    by Naasei Boadi December 25, 2024

    As 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…

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  • Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media

    How to Review Your Corporate Annual Digital Marketing Performance

    by Naasei Boadi November 20, 2024
    by Naasei Boadi November 20, 2024

    As the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…

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  • Business GrowthDigital MarketingDigital TransformationMarketing

    You Can’t Improve What You Don’t Measure: The Key to Continuous Growth

    by Naasei Boadi November 15, 2024
    by Naasei Boadi November 15, 2024

    In today’s fast-paced world, progress isn’t just desired—it’s required. Whether in business, personal development, or societal impact, improvement has become the hallmark of success. Yet, one critical truth often determines…

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  • Bridging the Gap Between Internal and External Communication

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