Customer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
Social Media
-
Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
-
Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Power of Influencer Marketing for Local Brands
by Naasei Boadiby Naasei BoadiInfluencer marketing has emerged as a game-changer for local brands looking to expand their reach, build trust, and drive sales. With the rise of social media, local businesses can now…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Be Authentic in Your Marketing and Communication; Use Automation Tactically
by Naasei Boadiby Naasei BoadiThe rapid evolution of artificial intelligence and automation tools has revolutionized marketing and communication. As we step into 2025, brands face a paradox: How do you leverage automation to scale…
-
CommunicationElectionLeadershipSocial ListeningSocial Media
Beyond Information: How Can Politicians Harness Social Media for Genuine Public Engagement?
by Naasei Boadiby Naasei BoadiSocial media has revolutionized how politicians interact with the public. Platforms like Twitter, Facebook, Instagram, and LinkedIn have become integral tools for sharing updates, disseminating information, and amplifying political messages.…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Messy Middle is Messier Than Ever in the Customer Journey
by Naasei Boadiby Naasei BoadiThe customer journey has never been a straight path, but today, it’s more complex and chaotic than ever. With an abundance of choices, endless digital touchpoints, and shifting consumer behaviors,…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Leveraging Social Media for Business Growth in Ghana
by Naasei Boadiby Naasei BoadiSocial media has revolutionized how businesses connect with their customers, especially in Ghana, where platforms like Facebook, Instagram, Twitter, and TikTok dominate digital conversations. For small and medium-sized enterprises (SMEs),…
-
Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
10 marketing tips inspired by the success of Nike’s “Just Do It” campaign
by Naasei Boadiby Naasei Boadi1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…
-
Business GrowthCommunicationDigital MarketingDigital TransformationElectionMarketingSocial Media
Supercharge Your Marketing with AI
by Naasei Boadiby Naasei BoadiIn today’s fast-paced digital world, artificial intelligence (AI) has become the secret weapon for marketers aiming to stay ahead of the curve. From automating mundane tasks to delivering hyper-personalized customer…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Is Email Marketing Dead? Practical Tips for Effective Email Marketing in 2025
by Naasei Boadiby Naasei BoadiEvery year, marketing trends shift, and with new platforms and technologies emerging, it’s easy to question whether older strategies like email marketing are still effective. In 2025, email marketing is…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Using WhatsApp for Customer and Stakeholder Engagement
by Naasei Boadiby Naasei BoadiIn today’s digital age, businesses and organizations are constantly seeking effective ways to engage with their customers and stakeholders. One platform that has proven to be a game-changer in this…