One of the key challenges many brands face today is maintaining a consistent brand voice across multiple channels. In an era where customers interact with brands through websites, social media,…
Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
In January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
Over the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…
Since 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…
Seasonal events in Ghana—such as Christmas, Easter, Eid, Independence Day, and even back-to-school seasons—create unique opportunities for small businesses to attract more customers and boost sales. With the right strategy,…
Customer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
In today’s digital landscape, small and medium-sized enterprises (SMEs) must optimize their online presence to attract and retain customers. One of the most effective strategies to achieve this is Local…
The rapid evolution of artificial intelligence and automation tools has revolutionized marketing and communication. As we step into 2025, brands face a paradox: How do you leverage automation to scale…
The customer journey has never been a straight path, but today, it’s more complex and chaotic than ever. With an abundance of choices, endless digital touchpoints, and shifting consumer behaviors,…