One of the key challenges many brands face today is maintaining a consistent brand voice across multiple channels. In an era where customers interact with brands through websites, social media,…
SME
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How AI is Transforming Marketing and Communication: Key Lessons for Leveraging AI
by Naasei Boadiby Naasei BoadiIntroduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
-
Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Celebrating Micro Conversions: The Power of Small Wins in Driving Big Results
by Naasei Boadiby Naasei BoadiIn January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Power of Passion: How It Fuels Loyalty, Commitment, and Brand Hype
by Naasei Boadiby Naasei BoadiOver the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
The Role of Community Engagement in Marketing for SMEs
by Naasei Boadiby Naasei BoadiSince 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
How to Promote Your Small Business During Seasonal Events in Ghana
by Naasei Boadiby Naasei BoadiSeasonal events in Ghana—such as Christmas, Easter, Eid, Independence Day, and even back-to-school seasons—create unique opportunities for small businesses to attract more customers and boost sales. With the right strategy,…
-
Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Customer Acquisition Lessons from Evangelism
by Naasei Boadiby Naasei BoadiCustomer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Importance of Local SEO for SMEs
by Naasei Boadiby Naasei BoadiIn today’s digital landscape, small and medium-sized enterprises (SMEs) must optimize their online presence to attract and retain customers. One of the most effective strategies to achieve this is Local…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Be Authentic in Your Marketing and Communication; Use Automation Tactically
by Naasei Boadiby Naasei BoadiThe rapid evolution of artificial intelligence and automation tools has revolutionized marketing and communication. As we step into 2025, brands face a paradox: How do you leverage automation to scale…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Messy Middle is Messier Than Ever in the Customer Journey
by Naasei Boadiby Naasei BoadiThe customer journey has never been a straight path, but today, it’s more complex and chaotic than ever. With an abundance of choices, endless digital touchpoints, and shifting consumer behaviors,…