Growth and change are two constants in the world of business. While they are necessary for progress, they often come with challenges that can be painful. However, businesses that recognize…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Increased Digital Penetration Is Impacting Business and Communication in Ghana
by Naasei Boadiby Naasei BoadiGhana is experiencing rapid digital transformation, fueled by increasing internet penetration, widespread smartphone adoption, and the growth of mobile money. According to DataReportal, as of 2025, over 24 million Ghanaians—almost…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
The Role of Automation in Digital Marketing Campaigns
by Naasei Boadiby Naasei BoadiI started my marketing career in 2000. Back then, automation was a little-known concept, and most marketing activities were manually executed. Today, the landscape has changed dramatically. Automation plays a…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
How to Build a Customer-Centric Marketing Strategy
by Naasei Boadiby Naasei BoadiIntroduction How well do you know your customers? Do you know their pain points? Are your products and services the solutions to their needs? In today’s competitive business landscape, brands…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
People Won’t Go Along with You If They Can’t Get Along with You: Leadership and Workplace Success
by Naasei Boadiby Naasei BoadiAs a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
The Intersection of Marketing and Technology in Africa: What’s Next?
by Naasei Boadiby Naasei BoadiIntroduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Building a Growth Mindset Within Your Organization
by Naasei Boadiby Naasei BoadiAt Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How AI is Transforming Marketing and Communication: Key Lessons for Leveraging AI
by Naasei Boadiby Naasei BoadiIntroduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Celebrating Micro Conversions: The Power of Small Wins in Driving Big Results
by Naasei Boadiby Naasei BoadiIn January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Power of Passion: How It Fuels Loyalty, Commitment, and Brand Hype
by Naasei Boadiby Naasei BoadiOver the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…