One of the key challenges many brands face today is maintaining a consistent brand voice across multiple channels. In an era where customers interact with brands through websites, social media,…
In today’s digital era, data analytics is the backbone of marketing success. Businesses no longer rely on guesswork; instead, they leverage data-driven insights to understand customer behavior, optimize campaigns, and…
Growth and change are two constants in the world of business. While they are necessary for progress, they often come with challenges that can be painful. However, businesses that recognize…
Ghana is experiencing rapid digital transformation, fueled by increasing internet penetration, widespread smartphone adoption, and the growth of mobile money. According to DataReportal, as of 2025, over 24 million Ghanaians—almost…
I started my marketing career in 2000. Back then, automation was a little-known concept, and most marketing activities were manually executed. Today, the landscape has changed dramatically. Automation plays a…
Introduction How well do you know your customers? Do you know their pain points? Are your products and services the solutions to their needs? In today’s competitive business landscape, brands…
As a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…
Introduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…
At Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…
Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…