Every quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…
Marketing
-
Business GrowthCommunicationDigital MarketingMarketingSocial Media
-
Business GrowthCommunicationDigital MarketingMarketingSocial Media
Knowledge Is Power
by Naasei Boadiby Naasei BoadiIn marketing, knowing your audience and knowing your products or services are crucial for creating effective strategies and campaigns. Here’s how they work together: Knowing Your Audience: Knowing Your Products…
-
Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media
Know Your Audience, Know Your Subject
by Naasei Boadiby Naasei BoadiKnowing your audience and your subject are essential to effective communication. Here’s how they each contribute: Knowing Your Audience: 1. Tailored Messaging: When you understand your audience’s demographics, values, interests, and…
-
Business GrowthDigital MarketingMarketing
The Riches are in the Niches
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, hyper-competitive world, finding success often means carving out a unique space that truly resonates with your expertise. It’s said that “the riches are in the niches” —…
-
Business GrowthDigital MarketingMarketingSocial Media
5 Tips for Crafting a Viral Marketing Campaign
by Naasei Boadiby Naasei BoadiIn today’s digital landscape, every marketer dreams of creating that one campaign that explodes across the internet. But going viral isn’t just about luck; it’s about strategy, timing, and execution.…
-
Business GrowthCommunicationDigital MarketingMarketingSocial Media
Content is King – But Why?
by Naasei Boadiby Naasei BoadiIn today’s digital age, the phrase “Content is King” has never been more relevant. High-quality content is the currency that drives success. 1. Content builds trust: People engage with brands and…
-
Business GrowthCommunicationDigital MarketingMarketingSocial Media
Social Media is Pay-to-Play
by Naasei Boadiby Naasei BoadiIn today’s digital landscape, social media has become a pivotal platform for connection, branding, and influence. But let’s be honest: it’s no longer just about organic reach or viral posts.…