In an era where corporate reputation can be shaped in real time, communication has become a strategic function. Yet, one common challenge many organisations face is misalignment between internal and…
Innovation
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingSocial Media
The Sacred Art of Hymn Writing: Lessons for Copywriting in Social Media Marketing
by Naasei Boadiby Naasei BoadiIn the world of digital marketing, content may be king, but copywriting is the voice of the crown. Particularly on social media, where attention spans are fleeting and competition for…
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingSocial Media
Using Technology to Enhance Customer Experience
by Naasei Boadiby Naasei BoadiWith over 70% internet penetration in Ghana, digital interactions have become a crucial part of the customer journey. From discovering and researching brands to making purchases and seeking support, customers…
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Business GrowthCommunicationDigital MarketingDigital TransformationInclusionLeadershipMarketingPeople DevelopmentSocial Media
Personal Branding: Why It Matters in the Digital Era
by Naasei Boadiby Naasei BoadiOne of the most frequently discussed topics today is personal branding. In an era of high online penetration, your online presence and reputation are more critical than ever. Whether you…
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Business GrowthCommunicationDEIDigital MarketingDigital TransformationInclusionLeadershipMarketingPeople DevelopmentSocial Media
How to Foster a Culture of Collaboration and Innovation in Your Organisation
by Naasei Boadiby Naasei BoadiA successful business is anchored on the pillars of collaboration and innovation. In today’s fast-changing business environment, organizations that foster a culture of teamwork and creativity are more likely to…
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Business GrowthCommunicationDEIDiversityEquityInclusionLeadership
Lead with Love
by Naasei Boadiby Naasei BoadiLeadership is often associated with strength, strategy, and vision. But one of the most underrated yet powerful qualities of great leadership is love. While the corporate world may focus on performance…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Mind the Cameras: In a Digital Age, Think Before You Act
by Naasei Boadiby Naasei BoadiWe live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Effective Tips for Digital Adoption in 2025
by Naasei Boadiby Naasei BoadiDigital adoption is no longer a buzzword but a critical success factor for businesses in 2025. As organizations strive to stay competitive in a technology-driven world, the need to integrate…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How Leaders Can Foster a Culture of Innovation
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, ever-changing world, innovation is no longer optional—it’s a necessity for staying competitive. Companies that innovate effectively don’t just rely on a few “genius” employees or groundbreaking technologies;…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Innovate or die, the case of Nokia
by Naasei Boadiby Naasei BoadiThe story of Nokia is one of the most frequently cited examples of how innovation can make or break a company. Once the world’s largest mobile phone manufacturer, Nokia controlled…