Today, Ghana celebrates 68 years of independence—a significant milestone that calls for both reflection and forward-thinking action. While our nation has made strides in various sectors, we must acknowledge that…
Ghana
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
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In politics, the spotlight usually shines on parties and their candidates, but electoral success often hinges on something much larger: the movement behind them. When movements form, they generate the…
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CommunicationDigital MarketingElectionSocial ListeningSocial Media
Social Listening, the key to winning the 2024 Elections
by Naasei Boadiby Naasei BoadiSince 2008, Social Media has been a key element of political campaigning. It is widely believed that the effective use social media was the key to Barack Obama winning the…
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CommunicationDigital MarketingElectionMarketingSocial Media
The Impact of AI on Elections: Opportunities and Challenges for Democracy
by Naasei Boadiby Naasei BoadiIn an era where technology is rapidly reshaping industries, artificial intelligence (AI) is emerging as a powerful tool in the political arena. From improving voter outreach to influencing public opinion,…
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CommunicationDigital MarketingMarketingSocial Media
The Role of YouTubers in Elections in Ghana
by Naasei Boadiby Naasei BoadiIn recent years, YouTubers have increasingly become influential voices in political discussions across the world. In Ghana, this trend has also taken root, with content creators leveraging their platforms to…