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Content Marketing

  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    10 marketing tips inspired by the success of Nike’s “Just Do It” campaign

    by Naasei Boadi January 25, 2025
    by Naasei Boadi January 25, 2025

    1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…

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  • Business GrowthCommunicationDigital MarketingMarketingSocial Media

    Embrace Employee Generated Content (EGC)

    by Naasei Boadi October 27, 2024
    by Naasei Boadi October 27, 2024

    Employee-generated content (EGC) is a powerful tool for businesses, especially in today’s social media-driven world. This content, created by employees and shared on personal or company channels, can significantly boost…

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  • CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media

    The Pastor, The Brand Ambassador

    by Naasei Boadi October 12, 2024
    by Naasei Boadi October 12, 2024

    A pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    A Socially Responsible Brand Will Stand Out in Today’s Market

    by Naasei Boadi October 11, 2024
    by Naasei Boadi October 11, 2024

    In today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    Brand Building Lessons from the English Premier League

    by Naasei Boadi October 10, 2024
    by Naasei Boadi October 10, 2024

    The English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…

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  • Business GrowthDigital MarketingMarketingSocial Media

    Communities Build Brands

    by Naasei Boadi October 8, 2024
    by Naasei Boadi October 8, 2024

    In today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…

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  • Business GrowthDigital MarketingMarketingSocial Media

    5 Tips for Crafting a Viral Marketing Campaign

    by Naasei Boadi September 30, 2024
    by Naasei Boadi September 30, 2024

    In today’s digital landscape, every marketer dreams of creating that one campaign that explodes across the internet. But going viral isn’t just about luck; it’s about strategy, timing, and execution.…

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  • Business GrowthCommunicationDigital MarketingMarketingSocial Media

    Content is King – But Why?

    by Naasei Boadi September 29, 2024
    by Naasei Boadi September 29, 2024

    In today’s digital age, the phrase “Content is King” has never been more relevant. High-quality content is the currency that drives success. 1. Content builds trust: People engage with brands and…

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Recent Posts

  • Bridging the Gap Between Internal and External Communication

  • The Sacred Art of Hymn Writing: Lessons for Copywriting in Social Media Marketing

  • Using Technology to Enhance Customer Experience 

  • Personal Branding: Why It Matters in the Digital Era 

  • How to Foster a Culture of Collaboration and Innovation in Your Organisation 

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