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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    10 marketing tips inspired by the success of Nike’s “Just Do It” campaign

    by Naasei Boadi January 25, 2025
    by Naasei Boadi January 25, 2025

    1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…

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  • Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media

    Which is More Important, the Message or the Presentation?

    by Naasei Boadi October 25, 2024
    by Naasei Boadi October 25, 2024

    The message and the presentation are both important, but their importance can vary depending on the context and audience. While the message is foundational, a great presentation can be what…

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  • Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media

    Know Your Audience, Know Your Subject

    by Naasei Boadi October 21, 2024
    by Naasei Boadi October 21, 2024

    Knowing your audience and your subject are essential to effective communication. Here’s how they each contribute: Knowing Your Audience: 1. Tailored Messaging: When you understand your audience’s demographics, values, interests, and…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    A Socially Responsible Brand Will Stand Out in Today’s Market

    by Naasei Boadi October 11, 2024
    by Naasei Boadi October 11, 2024

    In today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…

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  • Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media

    Brand Building Lessons from the English Premier League

    by Naasei Boadi October 10, 2024
    by Naasei Boadi October 10, 2024

    The English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…

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  • Business GrowthDigital MarketingMarketingSocial Media

    Communities Build Brands

    by Naasei Boadi October 8, 2024
    by Naasei Boadi October 8, 2024

    In today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…

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  • Business GrowthDigital MarketingMarketingSocial Media

    5 Tips for Crafting a Viral Marketing Campaign

    by Naasei Boadi September 30, 2024
    by Naasei Boadi September 30, 2024

    In today’s digital landscape, every marketer dreams of creating that one campaign that explodes across the internet. But going viral isn’t just about luck; it’s about strategy, timing, and execution.…

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Recent Posts

  • Bridging the Gap Between Internal and External Communication

  • The Sacred Art of Hymn Writing: Lessons for Copywriting in Social Media Marketing

  • Using Technology to Enhance Customer Experience 

  • Personal Branding: Why It Matters in the Digital Era 

  • How to Foster a Culture of Collaboration and Innovation in Your Organisation 

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