This week, reports surfaced about the hacking of the Twitter (now X) account of President John Dramani Mahama, sparking conversations about cybersecurity in the digital age. As businesses, brands, and…
As a training and people development consultant, I have come to believe that the modern workforce is evolving faster than ever, driven by technological advancements, changing market demands, and emerging…
In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
In today’s fast-paced digital world, customers are inundated with countless messages, advertisements, and sales pitches. To cut through the noise, businesses must adopt strategies that make their offerings stand out.…
The COVID-19 pandemic reshaped economies and industries worldwide, and Africa was no exception. Among the most significant transformations witnessed was the exponential growth of delivery services. This sector, previously in…
Every year, marketing trends shift, and with new platforms and technologies emerging, it’s easy to question whether older strategies like email marketing are still effective. In 2025, email marketing is…
In today’s digital age, businesses and organizations are constantly seeking effective ways to engage with their customers and stakeholders. One platform that has proven to be a game-changer in this…
When people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…
In an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…
In today’s fast-paced digital age, customers are no longer content with generic marketing messages. They crave personalization that speaks to their unique preferences, behaviors, and needs. As we move beyond…