As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead of trends and leveraging new tools can make the difference between a thriving…
Business
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthCommunicationDigital MarketingMarketing
Find What the Customer Wants and Give It to Them: The Key to Business Success
by Naasei Boadiby Naasei BoadiIn today’s competitive market, customer satisfaction isn’t just an ideal—it’s a necessity. The most successful businesses aren’t those with the flashiest marketing campaigns or the trendiest products; they are the…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
In Marketing, Do Not Play the Field
by Naasei Boadiby Naasei BoadiMarketing is often likened to a relationship. In both, success hinges on commitment, understanding, and consistency. Yet, in the fast-paced world of marketing, there’s a tempting allure to “play the…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
What is a Value Proposition?
by Naasei Boadiby Naasei BoadiA value proposition is a clear, concise statement that outlines the unique value a company, product, or service delivers to its customers. It answers the critical question: “Why should customers…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Where Customers Find Value, Price is Not an Issue
by Naasei Boadiby Naasei BoadiIn the world of business, one timeless truth reigns supreme: customers are willing to pay for value. The debate over pricing strategies often misses a crucial point—when people perceive a…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Magic of Christmas Campaigns: How They Build Iconic Brands
by Naasei Boadiby Naasei BoadiThe holiday season, especially Christmas, is a time of joy, giving, and connection—and for brands, it’s an unparalleled opportunity to create memorable campaigns that drive sales and build long-term loyalty.…
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Business GrowthLeadership
Leaders Who Prioritise Their Wellness and Fitness are More Productive
by Naasei Boadiby Naasei BoadiIn today’s demanding corporate landscape, leaders are often expected to operate at peak performance, make critical decisions, and inspire their teams to achieve ambitious goals. While many focus on developing…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How Leaders Can Foster a Culture of Innovation
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, ever-changing world, innovation is no longer optional—it’s a necessity for staying competitive. Companies that innovate effectively don’t just rely on a few “genius” employees or groundbreaking technologies;…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Power of Virtual Try-On: How L’Oréal Makeup Genius is Revolutionizing Customer Engagement and Brand Building
by Naasei Boadiby Naasei BoadiIn an age where digital innovation meets beauty, L’Oréal has set the standard with its Makeup Genius app—a groundbreaking augmented reality (AR) tool that redefines how customers engage with makeup…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Promos Increase Sales, Campaigns Build Brands
by Naasei Boadiby Naasei BoadiIn this article, I discuss two of the powerful tools in marketing. As consultants, our role includes educating our clients to manage their expectations. Hopefully, in this article, I address…