Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
In January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
Customer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
Leadership is often associated with strength, strategy, and vision. But one of the most underrated yet powerful qualities of great leadership is love. While the corporate world may focus on performance…
The shift towards a cookieless digital ecosystem has significantly altered the way marketers track, target, and engage audiences. With increased privacy regulations and the deprecation of third-party cookies, businesses must…
We live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
The rapid evolution of artificial intelligence and automation tools has revolutionized marketing and communication. As we step into 2025, brands face a paradox: How do you leverage automation to scale…
The customer journey has never been a straight path, but today, it’s more complex and chaotic than ever. With an abundance of choices, endless digital touchpoints, and shifting consumer behaviors,…
Social media has revolutionized how businesses connect with their customers, especially in Ghana, where platforms like Facebook, Instagram, Twitter, and TikTok dominate digital conversations. For small and medium-sized enterprises (SMEs),…
In today’s fast-paced digital world, customers are inundated with countless messages, advertisements, and sales pitches. To cut through the noise, businesses must adopt strategies that make their offerings stand out.…