In an era where corporate reputation can be shaped in real time, communication has become a strategic function. Yet, one common challenge many organisations face is misalignment between internal and…
In the world of digital marketing, content may be king, but copywriting is the voice of the crown. Particularly on social media, where attention spans are fleeting and competition for…
With over 70% internet penetration in Ghana, digital interactions have become a crucial part of the customer journey. From discovering and researching brands to making purchases and seeking support, customers…
One of the most frequently discussed topics today is personal branding. In an era of high online penetration, your online presence and reputation are more critical than ever. Whether you…
A successful business is anchored on the pillars of collaboration and innovation. In today’s fast-changing business environment, organizations that foster a culture of teamwork and creativity are more likely to…
Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
In January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
Customer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
Leadership is often associated with strength, strategy, and vision. But one of the most underrated yet powerful qualities of great leadership is love. While the corporate world may focus on performance…
The shift towards a cookieless digital ecosystem has significantly altered the way marketers track, target, and engage audiences. With increased privacy regulations and the deprecation of third-party cookies, businesses must…