The holiday season, especially Christmas, is a time of joy, giving, and connection—and for brands, it’s an unparalleled opportunity to create memorable campaigns that drive sales and build long-term loyalty.…
In an age where digital innovation meets beauty, L’Oréal has set the standard with its Makeup Genius app—a groundbreaking augmented reality (AR) tool that redefines how customers engage with makeup…
In this article, I discuss two of the powerful tools in marketing. As consultants, our role includes educating our clients to manage their expectations. Hopefully, in this article, I address…