One of the key challenges many brands face today is maintaining a consistent brand voice across multiple channels. In an era where customers interact with brands through websites, social media,…
Introduction Last, I participated in a workshop as part of the development of Ghana’s Artificial Intelligence (AI) Practitioner Guide. As usual, it was a great time to connect, share and…
In January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
Over the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…
Customer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
In today’s digital landscape, small and medium-sized enterprises (SMEs) must optimize their online presence to attract and retain customers. One of the most effective strategies to achieve this is Local…
The rapid evolution of artificial intelligence and automation tools has revolutionized marketing and communication. As we step into 2025, brands face a paradox: How do you leverage automation to scale…
The customer journey has never been a straight path, but today, it’s more complex and chaotic than ever. With an abundance of choices, endless digital touchpoints, and shifting consumer behaviors,…
Social media has revolutionized how businesses connect with their customers, especially in Ghana, where platforms like Facebook, Instagram, Twitter, and TikTok dominate digital conversations. For small and medium-sized enterprises (SMEs),…
In today’s competitive market, building a memorable brand is essential for the growth and success of your small business. A strong brand not only helps you stand out from the…