In the digital age, social media platforms like WhatsApp have become integral to connecting communities worldwide. In Africa, moms’ groups have embraced WhatsApp as a powerful tool for fostering community,…
Every year, marketing trends shift, and with new platforms and technologies emerging, it’s easy to question whether older strategies like email marketing are still effective. In 2025, email marketing is…
In today’s digital age, businesses and organizations are constantly seeking effective ways to engage with their customers and stakeholders. One platform that has proven to be a game-changer in this…
In today’s competitive marketplace, the journey with a customer does not end once a purchase is made. In fact, it is just the beginning of a long-term relationship that businesses…
In the ever-evolving landscape of digital marketing, WhatsApp has emerged as a powerful tool for small and medium-sized enterprises (SMEs). With over 2 billion users worldwide, it’s a platform that…
As we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
In 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
As 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
As 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
When people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…