In today’s digital age, businesses and organizations are constantly seeking effective ways to engage with their customers and stakeholders. One platform that has proven to be a game-changer in this…
In today’s competitive marketplace, the journey with a customer does not end once a purchase is made. In fact, it is just the beginning of a long-term relationship that businesses…
In the ever-evolving landscape of digital marketing, WhatsApp has emerged as a powerful tool for small and medium-sized enterprises (SMEs). With over 2 billion users worldwide, it’s a platform that…
As we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
In 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
As 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
As 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
When people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…
The Christmas season is one of the busiest times for businesses, offering a golden opportunity to boost sales and strengthen customer relationships. One often overlooked but invaluable strategy during this…
In an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…