In an era where corporate reputation can be shaped in real time, communication has become a strategic function. Yet, one common challenge many organisations face is misalignment between internal and…
In the world of digital marketing, content may be king, but copywriting is the voice of the crown. Particularly on social media, where attention spans are fleeting and competition for…
With over 70% internet penetration in Ghana, digital interactions have become a crucial part of the customer journey. From discovering and researching brands to making purchases and seeking support, customers…
One of the most frequently discussed topics today is personal branding. In an era of high online penetration, your online presence and reputation are more critical than ever. Whether you…
A successful business is anchored on the pillars of collaboration and innovation. In today’s fast-changing business environment, organizations that foster a culture of teamwork and creativity are more likely to…
One of the key challenges many brands face today is maintaining a consistent brand voice across multiple channels. In an era where customers interact with brands through websites, social media,…
In today’s digital era, data analytics is the backbone of marketing success. Businesses no longer rely on guesswork; instead, they leverage data-driven insights to understand customer behavior, optimize campaigns, and…
Last week, I was invited to facilitate a leadership training session for the pastors, shepherds and leaders of a mega church in Accra. It was a great opportunity to reflect…
In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
Growth and change are two constants in the world of business. While they are necessary for progress, they often come with challenges that can be painful. However, businesses that recognize…