In today’s digital era, data analytics is the backbone of marketing success. Businesses no longer rely on guesswork; instead, they leverage data-driven insights to understand customer behavior, optimize campaigns, and…
Last week, I was invited to facilitate a leadership training session for the pastors, shepherds and leaders of a mega church in Accra. It was a great opportunity to reflect…
In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
Growth and change are two constants in the world of business. While they are necessary for progress, they often come with challenges that can be painful. However, businesses that recognize…
Ghana is experiencing rapid digital transformation, fueled by increasing internet penetration, widespread smartphone adoption, and the growth of mobile money. According to DataReportal, as of 2025, over 24 million Ghanaians—almost…
Today, Ghana celebrates 68 years of independence—a significant milestone that calls for both reflection and forward-thinking action. While our nation has made strides in various sectors, we must acknowledge that…
I started my marketing career in 2000. Back then, automation was a little-known concept, and most marketing activities were manually executed. Today, the landscape has changed dramatically. Automation plays a…
Introduction How well do you know your customers? Do you know their pain points? Are your products and services the solutions to their needs? In today’s competitive business landscape, brands…
Since 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…
Seasonal events in Ghana—such as Christmas, Easter, Eid, Independence Day, and even back-to-school seasons—create unique opportunities for small businesses to attract more customers and boost sales. With the right strategy,…