Introduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…
Leadership
-
Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
-
Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Building a Growth Mindset Within Your Organization
by Naasei Boadiby Naasei BoadiAt Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…
-
Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Celebrating Micro Conversions: The Power of Small Wins in Driving Big Results
by Naasei Boadiby Naasei BoadiIn January 2025, I had the privilege of facilitating a strategic bootcamp for one of the top five banks in Ghana. The primary objective of this intensive session was to…
-
Business GrowthCommunicationLeadership
Without Reporting, Your Team Is in the Dark About Their Successes and Failures
by Naasei Boadiby Naasei BoadiImagine driving at night without headlights—dangerous, right? Now think about leading a team without clear performance reporting. It’s the same concept. Without regular reporting, your team is essentially navigating blind,…
-
Business GrowthCommunicationEquityInclusionLeadership
Lead with Love: The Secret to Unlocking Your Team’s Full Potential
by Naasei Boadiby Naasei BoadiAs a people development consultant, I have seen firsthand how employees sometimes struggle to perform—even when they have the best resources, skills, and knowledge at their disposal. The truth is,…
-
CommunicationDigital MarketingDigital TransformationLeadershipSocial ListeningSocial Media
Lessons from the Church in Digital Transformation
by Naasei Boadiby Naasei BoadiI grew up in the 1980s and 1990s when church was very traditional, with very little integration of technology. But, today, the church is a great example of the penetration…
-
Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Customer Acquisition Lessons from Evangelism
by Naasei Boadiby Naasei BoadiCustomer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
-
Business GrowthCommunicationDEIDiversityEquityInclusionLeadership
Lead with Love
by Naasei Boadiby Naasei BoadiLeadership is often associated with strength, strategy, and vision. But one of the most underrated yet powerful qualities of great leadership is love. While the corporate world may focus on performance…
-
Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Mind the Cameras: In a Digital Age, Think Before You Act
by Naasei Boadiby Naasei BoadiWe live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
-
CommunicationElectionLeadershipSocial ListeningSocial Media
Beyond Information: How Can Politicians Harness Social Media for Genuine Public Engagement?
by Naasei Boadiby Naasei BoadiSocial media has revolutionized how politicians interact with the public. Platforms like Twitter, Facebook, Instagram, and LinkedIn have become integral tools for sharing updates, disseminating information, and amplifying political messages.…