In today’s competitive market, customer satisfaction isn’t just an ideal—it’s a necessity. The most successful businesses aren’t those with the flashiest marketing campaigns or the trendiest products; they are the…
Silence can be a highly effective PR strategy in specific situations, especially when carefully deployed. Here are key scenarios where silence is most important: 1. During Ongoing Legal Issues Speaking out…
Marketing is often likened to a relationship. In both, success hinges on commitment, understanding, and consistency. Yet, in the fast-paced world of marketing, there’s a tempting allure to “play the…
A value proposition is a clear, concise statement that outlines the unique value a company, product, or service delivers to its customers. It answers the critical question: “Why should customers…
In the world of business, one timeless truth reigns supreme: customers are willing to pay for value. The debate over pricing strategies often misses a crucial point—when people perceive a…
The holiday season, especially Christmas, is a time of joy, giving, and connection—and for brands, it’s an unparalleled opportunity to create memorable campaigns that drive sales and build long-term loyalty.…
In today’s fast-paced, ever-changing world, innovation is no longer optional—it’s a necessity for staying competitive. Companies that innovate effectively don’t just rely on a few “genius” employees or groundbreaking technologies;…
In the modern world, both politicians and mega church pastors wield significant influence over large, diverse groups of people. While their missions may differ—politicians govern nations, and pastors shepherd spiritual…
In an age where digital innovation meets beauty, L’Oréal has set the standard with its Makeup Genius app—a groundbreaking augmented reality (AR) tool that redefines how customers engage with makeup…
In this article, I discuss two of the powerful tools in marketing. As consultants, our role includes educating our clients to manage their expectations. Hopefully, in this article, I address…