This week, reports surfaced about the hacking of the Twitter (now X) account of President John Dramani Mahama, sparking conversations about cybersecurity in the digital age. As businesses, brands, and…
As a training and people development consultant, I have come to believe that the modern workforce is evolving faster than ever, driven by technological advancements, changing market demands, and emerging…
In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
Imagine driving at night without headlights—dangerous, right? Now think about leading a team without clear performance reporting. It’s the same concept. Without regular reporting, your team is essentially navigating blind,…
In the realm of business and commerce, the concept of marketing has often been associated with fierce competition, strategic manoeuvres, and a constant battle for consumer attention. The first time…
Today, Social Listening is a critical aspect of business processes for growth. In an era dominated by social media and digital connectivity, the ability to listen, understand, and respond to…
In 2024, don’t fly blind. If you want to build your brand, start with an effective strategy. Here is a helpful guide from this video: How To Create A Brand…
LOOKING BACK TO LOOK AHEAD It’s that time of the year when we have to plan for the new year. This is can be a very tedious exercise. But this…