This week, reports surfaced about the hacking of the Twitter (now X) account of President John Dramani Mahama, sparking conversations about cybersecurity in the digital age. As businesses, brands, and…
As a training and people development consultant, I have come to believe that the modern workforce is evolving faster than ever, driven by technological advancements, changing market demands, and emerging…
In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
As a leadership consultant, I have witnessed how many organizations fail as a result of poor leadership. One of the most overlooked yet fundamental truths about leadership is this: People…
Introduction Early in my marketing career, I noticed the growing significance of technology. This was in the early 2000s, a few years before the emergence of social media platforms and…
At Enable Growth Consult, our primary goal is to ENABLE businesses and organizations to achieve sustainable growth. We undertake every project with the knowledge that growth starts with the right…
Imagine driving at night without headlights—dangerous, right? Now think about leading a team without clear performance reporting. It’s the same concept. Without regular reporting, your team is essentially navigating blind,…
As a people development consultant, I have seen firsthand how employees sometimes struggle to perform—even when they have the best resources, skills, and knowledge at their disposal. The truth is,…
1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…
Every year, marketing trends shift, and with new platforms and technologies emerging, it’s easy to question whether older strategies like email marketing are still effective. In 2025, email marketing is…