In the early 2000s, monitoring brand mentions and compiling press cuttings was a manual and time-consuming task. As a marketer and communication professional, I had to rely on newspaper clippings,…
Influencer marketing has emerged as a game-changer for local brands looking to expand their reach, build trust, and drive sales. With the rise of social media, local businesses can now…
1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…
In today’s crowded marketplace, where consumers are bombarded with endless options, trust has emerged as the cornerstone of successful brand-building efforts. More than just a buzzword, trust is the currency…
In today’s fast-paced, digital-first world, marketing has transformed. It’s no longer just about listing the features of a product or service; it’s about creating an emotional connection with customers. Emotions…
Influencer marketing has become one of the most powerful tools for brands to connect with their audiences. By leveraging the credibility and reach of influencers, businesses can drive awareness, engagement,…
Employee-generated content (EGC) is a powerful tool for businesses, especially in today’s social media-driven world. This content, created by employees and shared on personal or company channels, can significantly boost…
An increase in internet penetration by 2.8% signals growing opportunities for marketers to reach a wider audience. Here are 7 ways you can respond to this trend: 1. Expand Digital…
Every quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…
A pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…